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jingruiljh On November 15, england " financial louis vuitton outlet times " announce " female of global business circles 50 strong " list, before Dong Mingzhu becomes China to be entered exclusively 10 whole world is crackajack business circles female. And it is before this, she already ascended the United States for many times " fortune " the magazine chooses " the strong person of business circles daughter that the whole world has force 50 times most " a list of names posted up. Assistant president of division power electric equipment holds president Dong Mingzhu concurrently to had not been short of a society to give her " honorary " . To her " go up a list of names posted up " , dong Mingzhu just expresses " because have case power,be this brand is being done rear prop up " . Without giving thought to how, in the entrepreneur group that gathers in ace, because of Dong Mingzhu's existence, let us when discussing entrepreneur spirit, much vision of anatomical of a female and case; Also let now and the entrepreneur later, much one side mirror. "The more simple thing, the effort that needs hundredfold more goes defend it. " Dong Mingzhu is in its composing " chess travel the world " in wrote down monologize of such a heart. Nowadays, what she wants defend is to insist to do industrial, hold to own innovation and specialization the own brand internationalization on the foundation. In this second special interview, she unscrambled the joys and sorrows of life of these term backside in the round. The Dong Mingzhu after retiring still wants to write the book that is similar to Qiao Busi biography originally again. Perhaps, in that book, we can get more results. Specialization: "Break a way of escape oneself " practice I believe future Louis Vitton Black Check Pattern 10 years, division force still can hold to the road that air conditioning specializations. Specialization concern with fixed position, also be " break a way of escape oneself " practice -- we can succeed only, cannot fail. " 21 centuries " : Battalion of division power electric equipment received hopeful to achieve 80 billion yuan 2011, only air conditioning industry will exceed the 2nd 25 billion yuan. This means single without foundation to move a kind of product almost (the product such as division force small home appliance is occupied in division power electric equipment smaller) its do business income exceeds the sea letter, TCL, long rainbow, enterprise dimensions that starts the relevant diversification development such as dimension namely. How does importunate of force of look upon division specialization road? Whether does division power electric equipment worry about the ceiling of air conditioning industry? Dong Mingzhu: My this all one's life did a thing only, I believe future 10 years, division force still can hold to the road that air conditioning specializations. Specialization concern with our fixed position, also be " break a way of escape oneself " practice -- we can succeed only, cannot fail. Make a product to those for the enterprise of relevant diversification, a kind of product failed, still Louis Vitton Coffee Check Patter other product can fill into, but division force is no good, if we do air conditioning bad, consumer not buy it, we all are defeated with respect to meeting overall. Additional, our target is the leader is become in course of study of global air conditioning, will tell to the enterprise, the ceiling of development is core technology cannot be broken through. Want a technology to upgrade ceaselessly only, new market space can be come out by creation. Be in for instance domain of family expenses air conditioning, arrive from the stand-alone in the past present lug is much; The field is used in business, wet to constant, constant temperature increases functional demand newly, this needs you to replace a technique ceaselessly, produce new product. I am certain all the time, without the industry that close down, have the company that close down only. When remembering joining WTO in those days, panic of a lot of enterprises comes from the competitor's challenge. But I feel, make our practice good exercise to benefit the internal organs instead into the world, enhance core competition ability. " 21 centuries " : Insist to specialization, also mean the opportunity that should forgo other making money. For instance estate. You why dedicated from beginning to end at creating a field? Dong Mingzhu: A lot of people ever had persuaded me, do air conditioning to work hard more, an ability earns hundreds of money, do estate or stock, how many to earn overnight 100 million. But I feel, competition ability still reflects the core of manufacturing industry to go up in the product, there still also are a lot of things to be able to be done Louis Vitton Colorized Monogram in air conditioning domain. The businessman of a lot of traditions changes state of mind to other domain, earn Easy Money to let them divide a heart however, of build up industrial screwed up instead. Actually industrial very important to China, china also needs a batch of outstanding businessman from beginning to end. But do now industrial want resist loneliness. " 21 centuries " : According to 3 quarterly reports, division power electric equipment created profit of 3.773 billion yuan of net with sixty-four billion and seventy-five million yuan of business income, with eighty-one billion eight hundred and seventy-eight million yuan than beautiful electric equipment business income creates profit of 2.88 billion yuan of net, apparent tower above is not little. How does case power raise profit margin? Dong Mingzhu: Our profit point of growth, basically originate technical innovation and product quality. Archaism says " be in an unfavorable situation the person often is in " , division force insists to be in an unfavorable situation all the time spirit. Division force air conditioning weighs a few kilograms than other trademark normally, copper 7 money 1 kilogram, 5 kilograms are a few money, division force sells one year on the air conditioning of ten million, do you calculate calculate cost to you can compare tower above of person of the same trade how many? Want to do hundred years business, product quality scarcely can sell at a discount. " 21 centuries " : You say point of Louis Vitton Leather Texture growth of the biggest gain innovates in the technology, I remembered the transition of IBM. Change integrated service to the company gradually from manufacturing industry, IBM still does patent accredit. Whether can you also draw lessons from this transition direction? Dong Mingzhu: Manufacturing industry is our center forever, this won't be changed. " 21 centuries " : The company has technology of a lot of core, future, can the accredit of core technology become an income source? Dong Mingzhu: Possible also, but now our patent technology won't sell, because oneself are used not quite now. In principle also won't be used to others. If want to sell, connect compressor to sell together, we are to sell a product. Chinese compressor is at present basic it is joint-stock, only division force is to have intellectual property oneself. The value of core patent technology still passes product system to come out now. " 21 centuries " : Do you have a program to electronic business affairs? Dong Mingzhu: Electronic business affairs is a kind of new sale pattern, as a new channel, cannot replace traditional hypostatic store. But this both is indispensable. I am not the Louis Vitton Monogram sale mode that change me with gain for the purpose absolutely, however in order to serve quicker, convenient will raise service kind. Electronic business affairs at us, can be an addition that serves kind, it serves for one part person. But must solve the con problem that at present the net buys place to may exist. Go up in the net for instance, two air conditioning look same, have very big price difference however, exist possibly jerry. Electronic business affairs I feel OK to try, but still should hold to basic sale principle. Internationalization: First the market has a plant again When global layout produces base, in local sale whether achieve 1 million above, will be think basically. " 21 centuries " : Before this year 3 quarters, exit of own brand air conditioning covers division force more than 2.5 million times, grow nearly 50% compared to the same period. Spread continuously in Euramerican debt crisis below setting, this one achievement particularly dazzling. Is your global strategy how Louis Vitton Patent Leather of layout? Where is the key? Dong Mingzhu: This year in June, our American branch holds water in city of California state industry, this is indicating division force is own the brand marchs the international market is lifted brand-new one page. Up to now, division power electric equipment is in global layout, had had home of Zhuhai, Chongqing, Hefei, Zhengzhou, Wuhan to produce base, and Brazil, Pakistan, Vietnam base of 3 overseas production. Came 2008 the influence of world banking crisis fell 2010, our business that stick a card is affected, this offerred an opportunity that can increase own brand to export instead. Our exit reduced 20 about 2008 100 million, but after product of 2.5 million the treatment that stick a card is taken off, 300 thousand division force air conditioning entered American market, below the circumstance that in exit amount glides, Louis Vitton Ramie Cotton profit grew 30% instead. From march the first day of the international market to rise, while we insist to making OEM product, the thrust in be being exported stage by stage is own brand. Had entered 100 many countries and area at present, entered flower, the mainstream sale channel of the developed country such as law, beauty. Insist to enlarge own brand exit, avoided complete on the international market be enslaved to be enslaved to not only management risk of the person, and the competition ability that promoted own brand with good quality. Current, the sales volume of own brand achieved in the scale of company export sales volume 1: 3. " 21 centuries " : In globalization process, is division force method what kind of? How do you understand internationalization? Dong Mingzhu: An enterprise realizes the strong point of internationalization to depend on its brand internationalization truly, and those who decide brand internationalization is quality of core technology, product and service whether internationalization. If be alive bound each district is built merely,have a plant, not be the internationalization on real significance. Our internationalization holds to 3 basic principles: It is above all " first the market has a plant again " . If local does not approve this product, so built product line to for who serve again? It is so when base of global layout production, in local sale whether achieve 1 million above, will be think basically. In the meantime, hold to own brand. Some company exit amounts are very large, but not be to have a brand oneself, this looks in me meaning of it doesn't matter. If division force is willing, can take the product of the whole world to me with low this will take the place of labour, but what sense is there? Additional, take internationalization way, not be simple understanding for where cost low where to go to to build a plant, the purpose that builds a plant basically is to approach service market. Louis Vitton Stripe " 21 centuries " : Division force is in global layout when, whether to have lesson of a few experience? Dong Mingzhu: I believe the international market portion of division force will be larger and larger. Division force sold 600 last year 100 million, 1/5 come from abroad. Of course, when globalization layout, meeting faces a lot of risks. But what division power electric equipment adopts all the time is steady pattern development. It is with Brazil exemple, division force produces 100 thousand stage, sale every year 500 thousand air conditioning, the amount is not large but assure to have beneficial result every year. Somebody calls investment failure " pay the tuition fee " , ask " you handed in Dong Mingzhu tuition is done not have " , if he pays tuition,I say I still pay the tuition fee, that I more clumsy. Internationalization more ground is to should sum up all sorts of experience lessons. The lesson of successful experience, failure wants to sum up. The biggest competitor is him Division power electric equipment is so old the road that will insist to innovate independently and specialization, these two insist to make us ceaseless ego challenge, is not Louis Vitton Wallets compete with others " 21 centuries " : In global layout, for instance golden brick Shikoku in these area, what is the competitor of division force? Dong Mingzhu: Adversary, come a lot of years everybody is asking the which rival that is you, a lot of people think generous is your adversary, actually the competition of the market is concept of a generous not just, still talk with character. On Chinese market, basis 2003 sale data of statistic, the difference that ranks second and division force at that time is only 1.3 billion, the 2nd is mixed now my difference is 25 billion. This enough shows an issue. In management process, we often are told go introducing foreign capital, introduce a talent, introduce a technology, but division power electric equipment is so old the road that will insist to innovate independently and specialization, these two insist to make us ceaseless ego challenge, is not compete with others. The biggest competitor is him, is not others. " 21 centuries " : Besides core technology, does the core competition ability of division force return expression to be in what respect? Dong Mingzhu: I feel the talented person is very serious. Division power electric equipment would rather become yellow Bu military school, but hold to oneself to develop a person with ability. Although often firm of head of very much hunt lives around division force,dig the person with ability that we develop, but I aux would rather eat this deficient, also want oneself to develop a person with ability. Industry tall tube should come from in-house training, the person with ability that oneself develop is sentient to the enterprise, employee also be convinced. " 21 centuries " : Come for years, division force is dedicated at manufacturing industry, change in company equity make respect motion slow. You also are mentioned Louis Vitton White Check Pattern for many times, the youth of hope division force can come up. At present division force manages a layer to choose to go up in prospective successor, can how old speech counterpoises? Dong Mingzhu: As relatively large stockholder, zhuhai country endowment appoint still respect division force to expand power independently quite, if be the word that joins a class,so I believe, also can handle well. Read related: Shareholder of employee of the person that do an enterprise to want offset to expend and country are responsible Dong Mingzhu As traditional industry, how does a company come true can you develop continuously? I might as well tell first " blind person light a lamp " story: Inky night, because a Buddhist monk sees a blind person taking a lamp walks and 100 think of do not get its to solve. Blind person say: "Hear the lamp is done not have in the night, someone else is mixed I am same, ignited a lantern so. If do not have the lamp, someone else is likely because of lose sight of and bump into me. Although my what is invisible also, but light a lamp, enlighten for others already road, also more let others see me, and avoid to bump into me. " satori of a Buddhist monk. The culture of this story and division power electric equipment and management thought special be identical. Above all, hold to sincere letter and character the first. For instance, insisting not to want after service is first-class service. When needing after service because of the product that becomes you, how many meeting explains your product quality has a problem, also bring additional trouble to the client additionally. In this backside, insist to specialization with us road is concerned. To us character, specialization provide a challenge more than diversity development gender and but durative. Because specialization,can force the enterprise is in the position with lead industry, want to have core technology, louis vuitton outlet such ability remain invincibles. Of course, take diversity way also give no cause for more criticism. For instance some traditional manufacturing industry choose to enter the estate with industry high profit, capital to run wait for a domain. But division force insists to specialization road, the sales volume that also lets us is discharged 16 years in China continuously in the first. Next, in business development process, insist to be in charge of to employee, let employee and enterprise enjoy the gain that benefit rises together. Yearly salary of worker of a gleam of was achieved now 50 thousand, our target is every employee annual 20% , the growth of 30% . Let employee love a company only, ability innovation gives better product. As appear on the market company, still insist to be in charge of to the shareholder. Come ten years, the company holds to share out bonus all the time. Appear on the market outstandingly the company should maintain annual share out bonus to the shareholder, we will be responsible to investor, is not responsible to adventurer. Finally, insist to be in charge of to the country. Sale of company of before this year 3 quarters has exceeded 64 billion, although follow so called one billion two hundred and fifteen million seven hundred and fifty-two thousand one hundred and ninety-two large family still have very big difference, but I am very proud still to having a data -- in home appliance industry, we already ranked the first 14 years for national pay taxes continuously. The ratal last year exceeded 3.7 billion, hopeful is broken through this year 5 billion. A preeminent company should be glorious for national pay taxes. Since holding water 20 years, division power electric equipment carries a brand, is not crop, sales volume moves toward internationalization simply. 2009 during two meetings, when Hu Jintao's secretary-general sees me, cannot help humorous " criticism " division force: "Last I am visited to Africa, local says division force air conditioning is done very well, have namely bad, they said when to coming off work, often forget to close air conditioning! " why? "Because noise is too little, did not think of be a move at all! Did not think of be a move at all!! 4 level that this yielded me to remember the company grows use the 4 advertisement language that pass: The first is " creation of Louis Vitton White Check Pattern division power electric equipment is quiet " , later is " force of division of good air conditioning is built " , again later is " master core science and technology " , to today, our ad saying is " make a sky bluer, the earth is greener " , in the road that walks out of a company to be able to develop continuously while, for the society innovation gives greater value. (the article is an author to make thematic presentation in place of forum of height of round-the-world 2011 entrepreneur, caption is added for complier place, check and approve of author of full text classics) Comment: Be in an unfavorable situation the person often is in With a lot of people, be in now Dong Mingzhu's at hand, placing " Steve Qiaobusi is passed " . "A lot of people are regretful of Qiaobusi die early, but this also is Qiaobusi struggling life a best annotate -- let a person be respected, the spirit that remembers him. " November a of the middle ten days of a month midday, in office of president of electric equipment of Zhuhai division power, dong Mingzhu expresses when accepting special report of our newspaper reporter, after taking lifetime when a person, others still can remember him, this is value of life of a person is the most general now. Dong Mingzhu also is using his unique kind to realize his life viewpoint of value. But in the world in Dong Mingzhu, everything wants clear see an end, she does not accept any little " gray region " . Dong Mingzhu up to now " cannot forget " a thing. Before 1995, supply of goods of whole nation of division force air conditioning is nervous, an agency finds Dong Mingzhu's elder brother, the hope is taken through the relation arrive, by 2% give him deduct a percentage from a sum of money. Dong Mingzhu rejected the elder brother's request readily. From this, sibling delicacy has contact. "He gucci outlets also does not understand to now, but I feel I am done rightly from beginning to end. " mention old job, this " female strong person " in the eyes although still float,remove trifling sadness, dan Yan language as before sturdy: "This regards an industry leader as the price that place should pay namely, leader is not gotten advantage more, the price that pays however is more. Only overpay goes out, ability belt gives good business come. Ability belt gives good business come.. "I am to do not have time to undertake communication with him now. But after I believe to retire in me, I can have resolved this issue. " although now " capable " for the person beside " row convenient " , but one should not demand absolute purity, "Everything handles affairs by regulation " , come for years stand fast " principle " had let Dong Mingzhu do not have " relation " disturbing. "Be in an unfavorable situation is blessing. The Chinese has an adage to say well, cry ' be willing to part with or use ' , after be being abandoned first, have. What I do also cannot be actually abandon, just accomplished hold to a principle just, conceivable also be brotherly sister, close friends only more understanding. " Dong Mingzhu " bottom energy of life is very " -- " the person that cannot hold to a principle, have self certainly. I do not have a bit self, so I can hold to a principle. So I can hold to a principle.. Besides " useless bid proposal " insist to tell Guangzhou city Bureau of Finance the court, it is OK to still have a case evidence Dong Mingzhu dares to " inequitable " cry board. Allegedly division force invite public bidding of some year of advertisement, some government leader recommends have an ad company, but invite public bidding the first round be brushed to come down by Dong Mingzhu, the gas end Dong Hai expresses dye-in-the-woodly, "This company quotes the system is not perfected repeatedly, by what will bid? " . A lot of people were worried for division force at that time, the fact that comes after that is however, division force did not gucci bags outlet pay what price accordingly. Although competitor with " Lian Cao does not grow the place that Dong Mingzhu has taken " will ridicule her doughty, stride the Dong Mingzhu in one's heart with bit higher life to had thought: "When power is greater, the thing that abandon is more, the thing that abandons ego is more. The thing that abandons ego is more.. "The regret also is a time problem only. " from character " travel chess does not have regret " Dong Mingzhu expresses " be in an unfavorable situation the person often is in " . On bake in a pan " female strong person " impress, dong Mingzhu also is in inevitably the respect such as family, career, friendship accepts or reject somewhat, but Dong Mingzhu is not to the figure of the outside " pathos hero " . With major entrepreneur, dong Mingzhu is driving. But besides the job, she is liked basically without what and lie fallow. But Dong Mingzhu has different place again, although render outstanding service and be famous, but she as before " stand fast a gleam of " , think " successful entrepreneur is not to rely on to hit what golf can hit " . Show flat recreational life slightly in Dong Mingzhu in, reading is one of be fond of with her not much amount to. She is yearning the life in the book: "The person in the book is a person, we also are people, why cannot live like book go-between! " a foul wind and a rain of blood that leaves market temporarily, the louis vuitton bags Dong Mingzhu in the life all shows pure: "I believe love, life and freedom, the perfect, romantic life in yearning novel. " (Zhong Liang)
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